Livermore boxed wine company touts wines

A Livermore company that makes boxed wine says it's "time to rethink boxed wine":

Box wines are gaining significant ground with consumers and wine critics alike due to new wine selections and significant packaging improvements. New consumers entering the marketplace, the ability of bag-in-the-box (BIB) to keep wines fresh up to six weeks once opened and the ever increasing acceptance that – it’s the wine inside that really matters – are all helping to drive adoption of this growing format. The latest market data from Nielsen market research shows that sales of 3-liter boxed table wine increased 19.9% during the one-year period ending April 3, while overall sales of table wine edged up just 3.5%.

The rest of the press release is here.